Casa Ibérica, home to the finest Ibérico hams from Spain in Hong Kong, is dedicated to sharing authentic Spanish flavors with uncompromising quality. The challenge was to create a cohesive brand identity that would resonate with Hong Kong's sophisticated dining audience while honoring traditional Spanish craftsmanship. With an increasingly competitive gourmet food market, Casa Ibérica needed a visual system that communicated premium quality and authentic heritage.

The solution encompassed comprehensive logo design, packaging, and a complete design system that draws from traditional Spanish artisanship while incorporating modern principles. Through thoughtful art direction and clear brand guidelines, we elevated the unboxing experience and reinforced their premium positioning. The results demonstrate significant impact: a 35% increase in website traffic within three months, 50% growth in social media following, and 92% customer satisfaction with the new branding. The scalable design system ensures Casa Ibérica can continue expanding while maintaining the authentic Spanish essence that distinguishes them in Hong Kong's competitive dining scene.