Our project was the creation of a dynamic animated teaser for the New York Times Real Estate App, designed to captivate audiences in NYC taxis and drive app awareness. The goal was to produce a visually arresting and highly informative promotional piece that would enhance understanding of the app's capabilities. With an emphasis on engaging motion graphics and clear communication, the animation needed to inspire curiosity and simplify the app's value proposition.

To achieve this, the animation incorporates a fluid showcase of the app's revamped user interface, its stream-based news delivery, and its robust search functionalities. A balance of compelling visual storytelling and concise messaging ensures viewers quickly grasp essential app features, like in-depth search tools and comprehensive property information. The end result is a promotional piece that elevates the app's visibility, effectively communicating how The New York Times transforms real estate engagement into a sophisticated, streamlined experience.