Green Queen is a multi-channel digital news platform and a trusted global impact media brand. Their award-winning reporting reaches millions of readers globally. The challenge was to develop a distinctive visual language through custom illustrations that resonates with eco-conscious readers while maintaining a sleek, modern appeal.

The illustration solution centered on a minimal yet bold aesthetic, incorporating unique textures, refined typography, and a vibrant color palette. These illustrations were integrated across marketing assets, including digital visuals and editorial content, reinforcing Green Queen’s mission of impactful storytelling and sustainability. The result is a visually compelling brand identity that differentiates Green Queen within the competitive media landscape while strengthening its credibility with its audience.